Founded in 2019, Love by EMI is an Australian-based brand offering a thoughtfully curated range of comforting products for growing families. Our collection includes plush sleep toys with built-in white noise and lullabies, portable baby change pads, squishy play pillows, and gift bundles. Designed to soothe, support, and simplify daily routines, Love by EMI is trusted by parents across Australia, New Zealand, and the USA. Available 24/7 online, we accept PayPal, debit & credit cards, GPay, and Apple Pay.