How to Build a Brand People Love.
Building a successful brand in this cluttered world is a battle for the heart. Just think of all the successful brands you know. I bet they’re brands who’ve fostered a deep affection from their tribe. They’re not simply brands with the largest advertising budgets, the savviest slogans, or the largest social media followings. They are the brands who’ve built the deepest bonds.
In this timely and practical book, Darryn Altclass invites you to cultivate long-lasting devotion by focusing on timeless brand qualities that people love. These qualities are not gimmicks or quick fixes, but traits that have always mattered to human beings, and always will.
DARRYN ALTCLASS
STRATEGIST, SPEAKER AND AUTHOR
Darryn is an award-winning brand strategist, author and speaker. His latest book This Way Please is used by entrepreneurs, business leaders and brand builders all over the world as a handbook to build irresistible brands. This Way Please has already received much acclaim. Through his agency in Sydney he partners with aspirational brand builders to create brands people love.
Visit Darryn’s website to download some free chapter samples of his book.
